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BAUHAUS - Reference Case

Updated: Sep 1, 2021

Efficient and without extra effort - BAUHAUS relies on Feed Based VIDEO


BAUHAUS, has a modern, extensive, intuitive and clearly structured web shop in addition to its four large specialist stores at important locations in Switzerland. For BAUHAUS, as for all other shop operators, it is almost impossible to present their products, the range of good and the entire catalogue as promotional videos in a cost-efficient way.


«Videos attach 300% more traffic and help to nurture leads.» (MarketingSherpa)


With Feed Based Video by Converto, BAUHAUS manages the balancing act of contemporary communication and cost efficiency. Seasonality, tactical measures and branding campaigns can reach the user without additional effort. Branding which stays relevant at all times.



IN STREAM AD - LIVE RENDERED VIDEO

BLICK - LIVE RENDERED VIDEO IN PLAYER - PREROLL


XMAS - LIVE RENDERED VIDEO







In summary:


0.- CHF

additional production cost

After the initial programming of the data feeds, BAUHAUS has access to videos with all its products and product combinations - without generating a single franc additional costs.


0:00 Min

additional production effort

After the storyboard and design on Converto's Feed Master Engine, BAUHAUS was able to connect their eintire product catalogue as a feed and generate as many videos as they wanted without any additional effort.


34'000 Products

FEED READY for video

All images, texts, logos, stills, links, prices, product infomation are part of the refined structure of the videos. This means that every product from the online catalogue can be presented directly in a video.


100%

Real Time

The content is controlled directly by the catalogue. Price adjustments, availability or other product updates are adjusted in real time in the video - and BAUHAUS can manually control every aspect of the infomation.


100%

INSTREAM and INREAD VIDEO

The content is controlled directly by the catalogue. Price adjustments, availability or other product updates are adjusted in real time in the video - and BAUHAUS can manually control every aspect of the infomation.





«With Feed Based Video by Converto, we were able to promote our top sellers as a real video campaign without any additional effort. The campaign successfully generated awareness for our Christmas world, for our attractive special offers in the web shop and on site in the specialist centres. And, it generated additional, qualitative traffic in our BAUHAUS webshop.» - Marc Hämmerli, Online Marketing Manager of BAUHAUS about the advantages of Feed Based Video


 











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