Dynamic Ad Solutions enable you generate ads for more relevant communication in real time.

Compared to other DCO providers, Converto's independent solution offers you so many more possibilities when it comes to automatically merging data streams of any kind into advertising media – as banners, native ads, video, or AR – enriched with location data, purchase and behavioral data, services and product information and much more.
You can tell us about your most secret marketing wishes and we will make them reality. Customized for you!

Data-driven.
Dynamic advertising with infinitely more possibilities.

Your rules, your data, the user situation and the whole variety of advertising formats

Depending on the situation and/or rules defined by you, the appropriate assets are pulled from the database and loaded into the template, which was created 100% according to your wishes. The ad can then be composed as an image, video, HTML 5, native ad, email and/or letter post.

CONVERTO DYNAMICS IN DIRECT COMPARISON

Assets	Converto-Dynamics	DCO Anbieter
Data & Strategy	Flexible Auslieferung Auswahl an diversen Auslieferungsmöglichkeiten Vollständige Automatisierung möglich	Arbeitsraum nur innerhalb des Datenuniversums des Anbieters unflexibel
Creatives	HTML 5 VIDEO NATIVE ADS	Template-Erstellung durch DCO-Anbieter komplex und aufwändig separate Erstellung für jedes Format Ungeeignet, um eigenes Branding umzusetzen
Feeds	Mit allen gängigen Feed-Formaten kompatibel Zusätzlich strukturierte Daten, die über Site Crawler oder Spider ausgelesen werden	Nur entsprechend der Spezifikationen zulässig

Your greatest benefit with CONVERTO DYNAMICS

individual campaign support and advice
targeted campaign planning
customizable templates
full integration of your CD/CI
endless ads for numerous devices and screens
immediate implementation as real video formats for pre- and mid-rolls, bumper ads and all common video placements
full use of your structured data
complete control over content in real time

A variety of campaign possibilities.

With CONVERTO DYNAMICS you benefit from a wide range of applications. Depending on the situation, the system decides which content the user should see in your advertisement. Always suitable for the current stage in the customer journey as well as environment, behavior, goals – and according to your rules.

Dynamic Retail Ads

Drive Traffic to Store

This is how our solution works to bring people into your store. Our Drive-To-Store Ads link local relevance to your campaign. We recognize the geolocation of the user and match it with store characteristics such as its location. This solution is for banks, car dealers, restaurants and anyone who does brick-and-mortar retail! Try it out!

Cases & reference cases

Dynamic Persona Ads

Adaptive target group communication

Specific and adaptive targeting of your defined persona. Are you fascinated by defining personas and aligning campaigns to them? Our technology serves your personas automatically, in real time and continuously updated with communication content. You don't have to constantly consider every eventuality. Contact us for a test!

Cases & reference cases

Dynamic Situation Ads

Adaptive adaptation to environment

Signal-driven targeting with rule-based delivery. Do you want your campaign to adapt to the current situation of your users? Increased pollen count at the geolocation of your users, the weather, the time of day, the device used, etc.? With Dynamic Situation Ads, you take into account the situation for each user individually. By this, you can deliver extremely relevant banners with a perfect message. Run your situation-based campaign.

Cases & reference cases

Dynamic Video Ads

Unlimited videos without production

Use your content for videos that are relevant to users now – with no extra effort. In real time. Dynamic Video combines the power of eye-catching advertising with the flexibility of Dynamic Ads. Present your products or branding message with completely dynamic content. Dynamic Video Ads are rendered in REAL TIME from the stored information. Turn your content into powerful video placements.

Cases & reference cases

DCO

Real-time creative / content optimization.

Infinite banner combinations – tailored to the recipient. Dynamic Creative Optimization is part of our DNA. We realize your messages as Dynamic Video and Dynamic Banner Ads in real time and bring relevant communication to your potential target group. Increase the effectiveness of your advertising. Try it out.

Product Prospecting Ads

Relevant products increase interest.

Using consumer insights to display the right products at the right time. Tailored to the user. Target your potential buyers with a relevant selection of products. Consumer insights help to understand which products are important for the user at the current moment. Our technology translates these insights and delivers suitable products as advertising messages fully automated and in real time. Test dynamic product messages.

Product Retargeting Ads

Adaptive adjustment to Decision Journey

Show users what they want. Create relevant reminders. Stay on the pulse and remind your users that they have seen your products. That's why Converto has intelligent retargeting that takes into account how far along your users are in the buying decision process. We bring your brand top of mind and avoid over delivery. Try our efficient retargeting.

Cases & reference cases

Dynamic Political Ads

Reach voters who matter to you.

Dynamic political advertising processes statistical data and combines it with your message. Activate existing voters, win over new voters, counter your political opponents with convincing arguments, and do all of this extremely efficiently. The automatic adaptation of your ads gives your political statements power and relevance. Discover the possibilities for your communication.

Cases & reference cases

Dynamic DOOH

Digital outdoor advertising adapted dynamically and in real time.

Messages that adapt to the environment and the situation. The right communication for every location. With dynamic ads in the Out-of-Home area, you can adapt your message to the location situation fully automatically. When the weather changes, the sun shines in your ad. Discover the possibilities for your communication.

Cases & reference cases

Dynamic CTV

Connected TV recorded dynamically

On the screen in the users' homes. Information updated in real time. Connected TV offers you the possibility to automatically deliver specific messages to your customers' TV sets. Update your messages as you update the content or use custom targeting rules to deliver appropriate dynamic video ads to viewers' screens. Even use the interaction possibilities CTV offers you. Contact us with your ideas.

Cases & reference cases

CONTENT & FORMATS

CONVERTO DYNAMICS offers delivery in many advertising formats; special templates can be created on request.

Depending on your goals, the available assets, terms and budget, we choose and combine these formats:

display and mobile ads
video
native
augmented 3D ads
e-mail
post mailing

DYNAMIC DATA

structured data
- database formats
- shop data
- EAN system data
- CRM data
- Excel data
- RSS data
Website HTML Awards for Converto Crawler
External data
- geo-political
- meteo & air data
- environment data
- situations
1st-party data
3rd-party data still possible on request

TARGETING

CONVERTO DYNAMICS includes delivery on high-quality environments.

curated sitelist
at least 70% viewability
brand safety (IAS/MOAT, etc...)
high-reach sites
affinity targeting
contextual targeting
above mentioned campaign designs (retail, politics, situation, persona etc...)

CROSS SCREEN

You can display CONVERTO DYNAMICS on various devices and advertising spaces:

desktop

mobile

DOOH

smart tv

Within the CONVERTO DYNAMICS cockpit – the Converto Feed Master – the content of your ads can be updated and edited in real time.

Behind the scenes

If you wish, we can introduce you the technology behind CONVERTO DYNAMICS: the Feed Based Advertising technology by Converto. It's best to make an appointment right away!

And here the detailed overview of all technical facts:

CONVERTO DYNAMICS is the technical solution that allows you to design countless advertising materials suitable for each user, fill them with content and output them in various formats – all in one place.

Optimizations are performed according to your specifications and based on the current situation of the user.

From a production and cost point of view, CONVERTO DYNAMICS campaigns are extremely efficient, and, at the same time, maximally effective because they deliver personalized messages in infinite variance and are therefore always relevant to the user.