top of page
lhon-karwan-lwgjC-cKLJE-unsplash_edited.jpg
Converto-Cookieless-250H-White.png

Cookieless campaigns based on content and thematic differentiation.

In the context of cookieless targeting, the use of online context targeting on topics and topics enables the delivery of relevant advertising based on the context of the website or content, instead of relying on user data.


It identifies specific topics or keywords to place ads related to that content. 

Tanzfläche im Club
Spotlight auf einem Rapper

The benefit of placements on relevant content:

Here are some ways to implement Converto Online Context Targeting on topics and themes within the framework of cookieless targeting:

  • Content-Related Advertising

  • news sites

  • blogging platforms

  • Ecommerce Websites

  • Trade journals and online magazines

 

These use cases illustrate how Online Context Targeting on Topics and Cookieless Targeting can be used to deliver relevant ads based on the context of the site or content, without having to rely on personal user data. 

Good to Know: Converto schaltet schon von Anfang an Kampagnen, die ohne 3rd Party Cookies auskommen. Richtig angewendet, kann selbst eine Kampagne auf Topics und Themen eine ungeahnte Wirkung entfalten.

This approach allows advertisers to target their audiences based on interests and context without relying on personal user data, which respects privacy while still delivering relevant ads.

Image by Ramón Salinero
Image by Susan Wilkinson

Get it contact with us.

Cookieless targeting campaigns are easy to implement. Get in touch with us and we will take care of a suitable solution for your goals, wishes and possibilities.

BG-v1_edited.jpg

Application examples and inspiration for cookieless targeting based on Context, topics and topics:

Content-based advertising: Advertisers can target their ads to websites that are thematically relevant to their products or services. For example, ads for sportswear can be placed on sports news sites.

News sites: Advertisers can place relevant ads on news websites, based on the current topics and events. For example, they can place ads for insurance products on financial news sites.

Blogging platforms: By identifying thematic content, advertisers can place their ads on blogs with similar interests. If a blog writes about healthy eating, ads can be placed for organic food or cooking utensils.

E-commerce websites: Advertisers can place their ads on e-commerce platforms that thematically match their products. For example, ads for travel accessories can be placed on a travel booking website.

Trade journals and online magazines: Advertisers can place their ads in thematically appropriate trade journals or online magazines to address a specific target group. For example, ads for luxury watches can be placed in a watch magazine.

These use cases illustrate how online context targeting can be used on topics and topics within cookieless targeting to deliver relevant advertising based on the context of the site or content. This approach allows advertisers to target their audiences based on interests and context without relying on personal user data, which respects privacy while still delivering relevant ads. This leads to an improved advertising experience for the users and a higher effectiveness of the campaigns.

Converto-Cookieless-250H-White.png
Here you will find articles on the topic "Cookieless".

If you are interested in the topic, then get in touch with us! We are working intensively on the further development of relevant advertising without being dependent on the cookie and thus on invasive tracking technologies. Our solutions perform successfully and achieve the best results!

1
2
bottom of page