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Cookieless campaigns based on unique identifiers.

In the context of cookieless targeting, the use of 1st party unique identifiers, such as anonymized device IDs, enables users to be identified without the use of cookies.

These unique identifiers ware generated by the provider's website or app and may be used to track user behavior and preferences. 

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The Benefit of Unique Identifiers

As an advertiser, we can use the stored information that is stored via a UI. For example:

  • device information

  • behavioral information

  • content usage

  • interest groups

  • Demographic Information

  • socio data

  • survey data

  • preferred apps or services


Personal data that could give an indication of the identity of the user will not be shared.

Good to know: Converto's network, both technologically and in terms of partnership, is so strong that we can provide you with ideal set-ups.

Various targetings for campaigns can be implemented:

  • Personalized recommendations

  • Retargeting Campaigns

  • Cross-device targeting

  • Customer retention (personalized offers, coupons or rewards)

  • A/B testing and analytics

By using 1st Party Unique Identifiers, advertisers can deliver personalized ads while protecting user privacy as no personal information is stored.

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Image by Susan Wilkinson

Get it contact with us.

Cookieless targeting campaigns are easy to implement. Get in touch with us and we will take care of a suitable solution for your goals, wishes and possibilities.


Application examples and inspiration for cookieless targeting based onUnique identifiers:

Personalized recommendations: Advertisers can use the anonymized device IDs to create personalized content and product recommendations based on users' behavior and interests. For example, e-commerce platforms can suggest relevant products to their customers based on their previous purchases and interactions.

Retargeting campaigns: Using device IDs, advertisers can retarget users who have visited their website or app. They can serve personalized ads to generate interest or reactivate unfinished actions, such as abandoned shopping carts.

Cross-device targeting: By using unique identifiers, users can be identified and targeted across different devices. Advertisers can thus offer a seamless and consistent advertising message across cell phones, tablets and desktops.

Customer loyalty: Advertisers can use the anonymized device IDs to send personalized offers, coupons, or rewards to loyal customers. This promotes customer loyalty and can lead to repeat purchases.

A/B testing and analytics: By using unique identifiers, advertisers can test different audience and content variations to analyze the effectiveness of their campaigns. This enables them to continuously optimize their marketing strategies and achieve better results.

By using 1st Party Unique Identifiers, advertisers can deliver personalized ads while protecting user privacy as no personal information is stored. The use of anonymized device IDs makes it possible to deliver targeted advertising messages based on user behavior and preferences, without revealing user identity information. This improves the user experience and increases the relevance of the advertisements.

Here you will find articles on the topic "Cookieless".

If you are interested in the topic, then get in touch with us! We are working intensively on the further development of relevant advertising without being dependent on the cookie and thus on invasive tracking technologies. Our solutions perform successfully and achieve the best results!

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