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More reach, less effort: Ringier Advertising uses dynamic advertising solution for retail customers


With Converto's feed-based advertising technology, Ringier Advertising has the ideal advertising solution for the e-commerce sector. This is because the right content is played out at the right time in the digital campaign - dynamically and in real time.

Feed Based Advertising technology is a solution that decides situationally which content is displayed in the aired advertisement. The aim is to reach those people who are to be addressed with the right message - regardless of whether they are new or existing customers. This not only increases the relevance of the message for users, but also its visibility. On the other hand, the time and effort that advertisers have to invest in implementing the advertising medium is significantly reduced. A win-win situation for everyone.

To achieve this, data is fed into the system and compiled in Converto's feed master engine. In this part of the software, advertisers have access to all data, templates, and the look and feel of the final ad. Here they also determine which KPIs the campaign should be optimized for. The campaign is then displayed to the end consumer as a video, banner or DOOH ad.

By playing out feed-based ads in the Ringier Digital Network, more than five million users in Switzerland can be reached. The network bundles all titles of the premium publishers Ringier Axel Springer, Ringier and Swisscom into one of the widest-reach digital advertising networks in Switzerland. Around thirty first-class and well-known media brands such as, Bluewin or the Handelszeitung guarantee high-quality advertising environments.

Ringier Advertising thus offers the perfect framework to gain additional reach for its own retail offering. The dynamic playout of the message is particularly exciting for e-commerce customers, but it brings advantages for advertisers from all industries.

For questions about feed-based ad technology and our offer:

Silvio Heid

Head of Agency Sales

+41 44 259 88 49

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