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Showcase: BMG
Dynamic Political Ads
BMG continuously communicates through Dynamic Political Ads current topics and news around Corona-safety to inform and educate the population in Germany.
ADVERTISER:
BMG - Bundesministerium für Gesundheit
AGENCY:
Cosmonauts & Kings
CAMPAIGN:
Zusammen gegen Corona - Quarantäne
VERTICAL:
Politics
DYNAMIC AD CATEGORY:
Dynamic Political Ads
CAMPAIGN DESCRIPTION:
Political communication has the strongest appeal when it strikes the right chord. It is particularly effective when it can respond to headwinds as individually as it does to support. Converto's "Dynamic Political Ads" takes these subtle differences into account to keep the communication unbeatably relevant based on statistical data models, user affinity, and geographical information.
Politische Kommunikation entfaltet ihre größte Wirkung, wenn sie den richtigen Ton trifft. Besonders effektiv ist sie, wenn sie auf Gegenwind ebenso individuell reagieren kann wie auf Unterstützung. Die "Dynamic Political Ads" von Converto berücksichtigen diese feinen Unterschiede, um die Kommunikation auf Basis von statistischen Datenmodellen, Nutzeraffinität und geografischen Informationen unschlagbar relevant zu halten.
