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Targeting Beyond Cookies

CONVERTO

Thanks to targeting beyond cookies, your advertising reaches the right people.

From this, anonymous user profiles are created. Based on these user profiles, Converto can offer a variety of targeting options and thus increase the performance of your campaign.

Converto collects and analyzed its own Swiss data in order to be able to offer targeting of the highest quality. Converto's targeting technology analyzes over 40 million data points every day.

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age

gender

language

education

income

TARGETING AROUND PEOPLE

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AFFINITIES & INTERESTS

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LOCATIONS & GEO LOCATIONS

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temperature

Sun / rain / snow

Pollen exposure

particulate matter

WEATHER & CURRENT ENVIRONMENTAL IMPACT

Device (s) desktop and mobile

operating system

Browser

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TECHNOLOGY

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E-MAIL

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CRM

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LOOK A LIKE

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SURFING BEHAVIOR

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SEARCH BEHAVIOR

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CONTEXT & SYMANTIC

How does Converto create a target profile?

Converto collects and analyzes its own data in order to guarantee the best quality of targeting. Different touchpoints are evaluated for the creation of a profile: login data, campaign interactions, website visits, etc.

Only when the accuracy of a profile is statistically high does the Converto targeting technology activate the information for the purpose of targeting. The Converto Direct Tag Integration (DTI) Publisher Pool enables an analysis of the user's customer journey and high precision of the anonymous profiles.

As an advertiser, you integrate your advertising message directly into the publisher's website via the Converto platform. 

Without intermediaries!

With the Converto targeting settings you can reach the target group according to your selection criteria.

  • gender

  • Age (18-25 | 26-35 | 36-45 | 46-55 | 56-65 | 65+)

  • Language (DE | FR | IT | EN, etc.)

  • Geo (canton, municipality, catchment area, zip code)

  • Affinity & interests

    • Architecture, automobiles, fashion, sports, finance, B2B, travel, e-commerce, indulgence & food, technology, lifestyle, beauty, dating, games and much more.

  • family

    • with children | without children

  • education

  • income

  • Device, browser & operating system

  • Individual targeting solutions such as weather, air quality, etc.

Talk to us about your needs and supplement your considerations with the information and facts from the situation targeting