3rd party data free branding campaigns in one solution. Read here how this is possible.
Free yourself from privacy worries and finally realize fully integrated and automated cookieless branding campaigns! Discover here how it...
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Cookieless targeting
CONVERTO
Targeting beyond cookies is our answer to developments in the online advertising industry.
We analyse and gather in our way web and profile data so we can offer the highest quality targeting. 40,000,000 data points daily. This database lets us offer you precise user-profiles outside of the cookie technologies.
It is vital for us that we implement your campaigns efficiently so that the communication reaches those for whom it is relevant, even if we do not use cookies.
The results show that this is possible. You can test our solutions and form your own opinion.
Our cross-media solution for communication along the decision-making process:
Crossmedia at Converto connects the user and the communication at the moment of contact and at the real point of contact. Therefore, based on these online contacts, we can identify people and their electronic contact addresses, such as personal email addresses. An ad request to our server is sufficient for this.
This ad request is the basis for everything!
Personalized emails with local or even personal offers up to mailing of personalized samples, letters or coupons!
age
gender
language
education
income
TARGETING AROUND PEOPLE
AFFINITIES & INTERESTS
LOCATIONS & GEO LOCATIONS
temperature
Sun / rain / snow
Pollen exposure
particulate matter
WEATHER & CURRENT ENVIRONMENTAL IMPACT
Device (s) desktop and mobile
operating system
Browser
TECHNOLOGY
SURFING BEHAVIOR
CRM
SEARCH BEHAVIOR
LOOK A LIKE
CONTEXT & SYMANTIC
How does Converto create a target profile?
Converto collects and analyzes its own data in order to guarantee the best quality of targeting. Different touchpoints are evaluated to create a profile: login data, campaign interactions, website visits, etc..
Only when the accuracy of a profile is statistically high does the Converto targeting technology activate the information for targeting. The Converto Direct Tag Integration (DTI) enables an analysis of the user's customer journey and high precision of the anonymous profiles.
As an advertiser, you integrate your advertising message directly into the placement via the Converto platform.
With the Converto targeting settings, you can reach your target group according to your selection criteria.
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gender
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Age (18-25 | 26-35 | 36-45 | 46-55 | 56-65 | 65+)
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Language (DE | FR | IT | EN, etc.)
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Geo (canton, municipality, catchment area, postal code)
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Affinity & Interests
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Architecture, automotive, fashion, sports, finance, B2B, travel, e-commerce, indulgence & food, technology, lifestyle, beauty, dating, games and much more.
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family
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with children | without children
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training
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income
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Device, browser & operating system
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Individual targeting solutions such as weather, air quality, etc.
Talk to us about your requirements for your campaign and supplement your strategy with the information and facts from the cookieless targeting pool.
Here you will find articles about targeting without cookies!
If you are interested in the topic, then get in touch with us! We are working intensively on the further development of relevant advertising without being dependent on the cookie and thus on invasive tracking technologies. Our solutions perform successfully and achieve the best results!
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