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Feed Content

AD SPECIFICATIONS

Specifications Simple Excel (.xls) Content-Feed

Introduction

This document explains the specifications of the excel-file used as input to run Feed Based campaigns based on content pieces (blog articles, text/image combination, recipes, etc.). Every content piece, in other words, every row of the excel-file, will be assembled and rendered live as display/video ads by the Converto platform. In addition, Converto’s artificial intelligence will automatically cut, scale and zoom the background image for all available advertising formats.

Feed example

You can download it from this link: https://go.aws/2wQTTbR

Simple Excel Content-Feed Specs


Column:

id

Description:

Unique identifier of the content-piece (it can be a dummy number). The ID must be unique within the data set and may only be used for one single content-piece.

 

Column:

title

Description:

Your claim/headline. Maximum length of 35 characters including whitespaces and special characters (&%# etc.).

 

Column:

description

Description:

Your subclaim. Maximum length of 90 characters including whitespaces and special characters (&%# etc.). No HTML-Tags allowed.

 

Column:

image_url

Description:

Absolute link to the background image of your content-piece. The link must be secure (https).

 

Column:

brand_url

Description:

Absolute link to the logo shown in the ads. The link must be secure (https).

 

Column:

click_url

Description:

Absolute link to the landingpage linked to your content-piece. The link must be secure (https).

 

Column:

display_info

Description:

Your Call-To-Action. Maximum length of 20 characters including whitespaces and special characters (&%# etc.)

 

Further details

Image format (image linked to the field “image_url”)

  • Recommended ratio: 4:3

  • Recommended size: 1000x667 pixels o


Supported ImageTypes:

  • *.png (no image compression)

  • *.jpg (some quality loss expected)

  • *.gif (can be used for compressed photos or short videos)

  • Logo format (image linked to the field “brand_url”) - Recommended size: 134px length x 35px height o Recommended resolution: 72dpi - Text format (content of fields “title” and “description”): o No HTML-Tags allowed. - Text must not contain quotation marks (“) - Feed document format: Field names (column headers) must not be changed.

Preferred Digital Ad Delivery

  • physically produced Data File

Send Files and Information to:

adops@converto.com