This document explains the specifications of the excel-file used as input to run Feed Based campaigns based on content pieces (blog articles, text/image combination, recipes, etc.). Every content piece, in other words, every row of the excel-file, will be assembled and rendered live as display/video ads by the Converto platform. In addition, Converto’s artificial intelligence will automatically cut, scale and zoom the background image for all available advertising formats.
Simple Excel Content-Feed Specs
Unique identifier of the content-piece (it can be a dummy number). The ID must be unique within the data set and may only be used for one single content-piece.
Your claim/headline. Maximum length of 35 characters including whitespaces and special characters (&%# etc.).
Your subclaim. Maximum length of 90 characters including whitespaces and special characters (&%# etc.). No HTML-Tags allowed.
Absolute link to the background image of your content-piece. The link must be secure (https).
Absolute link to the logo shown in the ads. The link must be secure (https).
Absolute link to the landingpage linked to your content-piece. The link must be secure (https).
Your Call-To-Action. Maximum length of 20 characters including whitespaces and special characters (&%# etc.)
Image format (image linked to the field “image_url”)
Recommended ratio: 4:3
Recommended size: 1000x667 pixels o
*.png (no image compression)
*.jpg (some quality loss expected)
*.gif (can be used for compressed photos or short videos)
Logo format (image linked to the field “brand_url”) - Recommended size: 134px length x 35px height o Recommended resolution: 72dpi - Text format (content of fields “title” and “description”): o No HTML-Tags allowed. - Text must not contain quotation marks (“) - Feed document format: Field names (column headers) must not be changed.
Preferred Digital Ad Delivery
physically produced Data File