Converto's Situation Targeting is the logical consequence of feed-based advertising.

Our targeting communicates with information on the Internet that characterizes situations.  

  • weather

  • Pollen and allergens

  • Air pollution and smog

  • Traffic jams and special traffic information

  • Market values

  • Sports results

  • Local and regional events

  • Music charts

  • and much more...  

Can you already describe a situation in which your potential customer should definitely come into contact with your brand?

You know that your product can help alleviate allergy symptoms?

Together we define the rules.

Converto takes care that the necessary data is available!

SITUATION TARGETING

CONVERTO

THE FACTS

Situations are the relevant touchpoints!

 

Convertos SituationTargeting automatically checks the situation (e.g. weather) at the user's location and, based on this, shows the appropriate content.

 

If rules don't apply, nothing is thrown up and no unnecessary communication is provoked.

 

If rules are met, the situation targeting is displayed  the ad for the user.

That increases your efficiency

  • No manual switching on / off!
     

  • No countless individual campaigns!
     

  • No «placeholder campaigns»!

     

Weather, pollen, traffic jams or other situations.
Targeting works when it should!

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