Converto's Situation Targeting is the logical consequence of feed-based advertising.
Our targeting communicates with information on the Internet that characterizes situations.
Pollen and allergens
Air pollution and smog
Traffic jams and special traffic information
Local and regional events
and much more...
Can you already describe a situation in which your potential customer should definitely come into contact with your brand?
You know that your product can help alleviate allergy symptoms?
Together we define the rules.
Converto takes care that the necessary data is available!
Situations are the relevant touchpoints!
Convertos SituationTargeting automatically checks the situation (e.g. weather) at the user's location and, based on this, shows the appropriate content.
If rules don't apply, nothing is thrown up and no unnecessary communication is provoked.
If rules are met, the situation targeting is displayed the ad for the user.
That increases your efficiency
No manual switching on / off!
No countless individual campaigns!
No «placeholder campaigns»!