Rapelli: Recipes as dynamic content for communication.
Aiming to generate interactions with the Rapelli brand and fuelling the brand's culinary delights online, as well as the whole brand experience in German-speaking Switzerland, Rapelli is using their Bottega recipes as content and Converto's technology for intelligent distribution.“
Convertos site crawler read out the images, texts, teasers and descriptions of the recipes on the Rapelli website according to specific rules, sorted them and stored them curated in the Feed Master Engine.
Through the automated processes of Converto AI, it was possible to create dynamic banners and play the recipes as any ad format on the placements.
Hundreds of banners - without any production effort or costs!
From the recipes, the crawler reassembles the extracted elements as neeeded in real time.