• Andy J. Bartneck

CONVERTO erhält Registrierung zum IAB Europe Transparency and Consent Framework. Europa & Sicherheit

Aktualisiert: vor 17 Stunden

Die offizielle Aufnahme in den Kreis der registrierten Firmen in das "Europe’s Transparency and Consent framework" der IAB Europe, ist für uns die Bestätigung unserer Arbeit, das Vertrauen unserer Kunden und Convertos damit verbundenes starkes Wachstum im europäischen Markt.

Ausserdem wird mit der Bestätigung unser unermüdliches Bestreben für Datensicherheit, Privatsphäre und Datentransparenz offiziell anerkannt. Aus diesem Grund haben wir uns um die Registrierung beworben, um zu zeigen, dass eine Zusammenarbeit mit uns im vollständigen Einklang mit den wichtigen GDPR und Transparenz Regulationen verläuft.

Wir danken unseren Mitarbeitern und den für Datenschutz beauftragten Personen in unserer Firma, für Ihre Wachsamkeit und ihr Engagement, so dass wir unsere Standards immer im Einklang mit den geltenden Regeln halten können.

Matteo Schuerch, CEO Converto

Die offizielle Meldung:

Today, CONVERTO AG Switzerland announced their approved status as the latest VENDOR to join IAB Europe’s Transparency and Consent framework (the Framework).

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.

Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.

Paul Röhrig, Senior Account Manager:

"We joined The Framework, to demonstrate our full commitment to the European's Data, Transparency and Privacy Regulations and to allow our clients to work in trust with Converto."

The added registration of CONVERTO AG Switzerland to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.

Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising, should visit https://advertisingconsent.eu/register/

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