COOKIELESS BRANDING

Cookieless branding.  

Converto now offers you access to a complete solution with which you can implement your branding campaign in one package without data protection concerns and free of 3rd party data.
In this one stop shop solution, the AI system continuously optimizes the campaign based on reach, brand safety, visibility and dynamically changes messages in the advertising material. To ensure that this runs smoothly in line with your target group even without personal 3rd party data, Converto's AI uses statistical data for modelling, crawls sites for context and selects suitable placements and incorporates situational user data into the algorithm.
In this way, your communication reaches the users for whom your message is relevant, without resorting to personal data from 3rd party cookies.
 
The technical core is Converto's multi-directional feed-based advertising solution, which does not require 3rd party cookies: On the one hand, Converto processes data feeds from the web, such as geo information, weather, pollen and statistical personal data and makes context analyses. Through appropriate modeling, Converto's cookieless branding reacts in real time to changes in current user behavior and user environment, be it related to placement, environment or advertising pressure. At the same time, this impulse initiates an optimization of the advertising content. This also means in the other direction, namely that the content is optimized towards the user and the message is adapted to the current situation. The combination of these powerful factors makes your message more relevant than average for users in the current moment for precisely this reason. 
 
Converto's cookieless branding is a proprietary solution developed by Converto itself and works independently of exclusive infrastructure. This positions Converto as an alternative to Google and Google resellers, Facebook, Yahoo, Microsoft and other monopolies. Equipped with interfaces to advertising systems such as ad servers, tracking systems and DSPs, advertisers enjoy the greatest freedom in the implementation and placement of 3rd party data and free campaign implementation. Our customers know and appreciate this independence. Because it gives you great flexibility, access to a broad premium environment, to exciting verticals and takes away the worry of not being compliant with data protection guidelines.