In the Converto TechStack, Grid20 is the answer to increasingly inefficient advertising.

Learn more about our technical response to the
3 major changes in the digital advertising market.

Bring your message to your target group safely and in compliance with the law in the future.

With GRID20 you switch communication solutions to where your potential customer is at the moment.
Whether with DTI, DSP, Dynamic Ads, CRM, CloudData - everything flows together in the GRID20 and connects the user with you.

Hybrid delivery

Grid20, Converto's state-of-the-art digital advertising delivery system uses the hybrid delivery approach:

DTI and DSP traffic in combination.

GRID20 is able to deal with the circumstances and restrictions resulting from the 3 problems and to eliminate them as far as possible:

​

• DTI (Direct Tag Integration) ensures that advertising is played directly (without intermediaries)

• 100% GDPR compliant: Grid20 meets all criteria and offers advertisers security in terms of data protection criteria

• Live allocation (hybrid approach): With Grid20, advertising budgets are no longer allocated in a fixed manner but are dynamically adjusted (hybrid live switch between DSP and DTI) in order to achieve the greatest possible reach at favorable conditions and without "losses".