Advanced Advertising Delivery Infrastructure
Digital delivery channels are becoming increasingly inefficient, expensive and opaque.
The three main factors:
GDPR restrictions limit cross-publisher programmatic
Audience / targeting campaigns to over 75%.
Cookie rejection with almost 80% of Internet users (browser X, Y, Z)
Severe fragmentation "Wallet Gardens" prevent correct range calculations
and consequently efficient advertising campaigns.
With GRID20 we switch your communication solution to where your potential customer is now. Whether DTI, DSP, Dynamic Ads, CRM, CloudData - everything flows together in the GRID20 and connects the user with you.
Master this challenge:
Grid20, Converto's state-of-the-art digital advertising delivery system uses the hybrid delivery approach:
DTI and DSP traffic in combination.
GRID 20 is able to deal with the conditions and restrictions based on the 3 main problems mentioned and to eliminate them as far as possible:
DTI (Direct Tag Integration) ensures direct display of advertising (without intermediaries)
100% GDPR compliant: Grid20 meets all criteria and offers advertisers security with regard to data protection criteria
Live Allocation (hybrid approach): With Grid20, advertising budgets are no longer allocated in a fixed manner but are dynamically adjusted (hybrid live switch between DSP and DTI) in order to achieve the greatest possible coverage at favorable conditions and without "losses".
Converto's completely independently developed delivery ecosystem guarantees maximum reach with the greatest possible flexibility.
DSP Smart Integration
GRID20 supplies DSPs automatically, controlled by real-time parameters.
DTI - Brand Safe Delivery
The direct connection of all publishers to Grid20.
Advertising media are delivered as direct integration.
First Swiss performance sell-side platform (Performance SSP) with qualitative media inventory for the long-tail performance sector.
SOCIAL MEDIA INPUT TRACKER
Connects to Facebook, Google, Pinterest and other APIs and automatically imports Live Trend data and statistics.
UXS (User Exchange Switch)
A fingerprint based "exchange" for easy twinning and DSGVO compliant "targeting beyond cookies". Increasing the media value and efficiency of the campaign.
Feed Master Engine (FBA)
The Converto proprietary Feed Master Engine lets you connect content (products, news, articles, brand messages, etc.) easily and selectively.
All Screens. All Formats.
The form of the played advertising can be adjusted as desired: Video and banners for all screens and devices.