Convertos Feed Master Engine™ (FME) is the innovative marketing software that enables feed-based Advertising™ campaigns..
Every company that manages its offers in any form, whether in databases, Excel, a structured text file or in professional feed structures, can use Feed Master Engine™ to display its product or service feeds and convert them into advertising material in real time.
Whether you are a retail and e-commerce company or a service provider with customer service, such as massage studios, hairdressing salons, car dealers or financial service providers - you will benefit from:
always up-to-date advertising material
Integration in different formats such as: banners, video, DOOH and also postcards
Always in the CDCI of the company
Highly flexible campaign planning and optimisation (e.g. pauses at the push of a button)
The Feed Master Engine™ delivers individual products or services with just a few clicks in the directly connected advertising network, as well as on social media as display or video advertisements.
This powerful technology enables real-time control of the content of campaigns:
Within only 4 milliseconds you can reach your target group with current offers!
FEED MASTER ENGINE
With Convertos Feed Master Engine, data-driven advertising is so easy like never before.
Your data feed is uploaded to our platform either via URL or as a file. In this step, a feed update period is also defined: daily, weekly, monthly, etc. Using the feed, the Converto Feed Master Engine then creates the dynamic advertising material with the latest data from the feed.
Your ads are always up to date and always show the latest prices, advertising messages or promotions. Our algorithms, based on regional or national data, support the advertiser with smart, automated optimizations for their dynamic advertising material.
The Feed Editor enables you to link your product range with Convertos FME. All feeds can be imported in all formats via the Converto interface - from simple Excel file uploads to a live connection to shop software. In addition, the Feed Master Engine can be selected directly as an export option on various feed management platforms. You can advertise your products directly with feed-based advertising from the leading feed management platforms Channable, ChannelPilot, GoogleShopping, Lengow and ProductsUp.
Tip: All product information (product name, picture, etc.) can also be adapted directly from the feed editor after importing with a click of the mouse, without having to edit the feed itself!
Via the FBA Campaign area of FME, advertisers can control, modify or optimize the data-based campaigns themselves. These can be adjusted in real time at the ad level:
the advertiser or converto can manually select one or more ads for the live push of a current offer or text or brand message.
Automated delivery options range from rotation of the entire range, to rotation of a certain category, to intelligent delivery of top sellers through machine learning.
Live campaign monitoring and reporting at the product level make the Feed Master Engine unique: not only can each campaign be adapted to the product level with just a few clicks of the mouse, but the detailed reporting of the Feed Master Engine also offers unprecedented insights into the performance of individual products. For example, the individual clicks and the unique interaction rate of each product or offer can be viewed live. In addition, if you wish, Converto can integrate your tracking parameters into every advertisement and thus offers full transparency with regard to the results achieved.