Data Hub
Granular Targeting via Multi-Dimensional Data
We integrate countless data sources like 1st-party data, household statistics, or company information, refining them through strategic combination. This creates the basis for addressing the most relevant target audience.
1st-Party Data & Data Partnerships
1st- and 2nd-party data are the gold standard, combining CRM, website, and partner data to build personalized, recognizable audiences with zero waste.
Household Data
This data utilizes household attributes to precisely segment audiences by life stage, consumption behavior, and regional patterns.
Contextual Data
Contextual data serve ads in thematically relevant environments using keywords (e.g., from Google Ads) to align content and messaging within the same context.
Situational Data
Situational data adapt ad messaging to usage scenarios like weather, events, time of day, or other real-time information to ensure presence in the most relevant moment.
Company Data
Company data enable audience filtering in a B2B context by industry, company size, location, or organization type, allowing for precise communication within B2C traffic without waste.