Sucht Schweiz breaks new ground in gambling addiction prevention

The national gambling addiction prevention campaign targeted a young, particularly vulnerable population segment, relying on self-reflection rather than deterrent messages.

Central to this was a trilingual information platform on risks and suitable support services. Users were precisely reached via context-aware ad creatives, six variable subjects, contextual targeting, and regional delivery. The campaign showed that data-driven targeting in prevention is effective without resorting to a moralizing tone.