High-quality Swiss reach provides better performance

High-quality Swiss reach provides better performance

The Converto Performance Reach solution is ideal for advertisers who want to implement a display advertising campaign in Switzerland with specific performance goals. The Converto central server intelligently delivers your display advertising media on the websites, portals and apps of our Swiss partners. This enables you to reach new and returning customers, boost your traffic and increase your turnover!

How does a Performance Reach campaign work exactly?

Your message for your target audience

The first step in setting up your campaign is to define the targeting settings according to your target group: targeting parameters range from socio-demographic characteristics (e.g. gender, age) to affinity and current interests (e.g. fashion, car, finance). Converto’s Targeting-Technology allows us to reach your target group efficiently and thus to generate new customers, reactivate existing customers and achieve a high conversion rate. Through continuous data collection, we create anonymous user profiles, enabling a precise targeting that minimizes waste coverage.

Your goals, our challenge

When booking a Performance Reach campaign, various objectives can be selected: the focus can be any “action” such as order- or lead generation (participation in a competition, newsletter registration, etc.). The optimization algorithms of the Converto central server together with the experienced Converto account management team ensure that you achieve your cost-per-X goals efficiently. If desired, we can integrate your tracking parameters and offer you full transparency regarding the user’s customer journey.

Your message for your target audience

The first step in setting up your campaign is to define the targeting settings according to your target group: targeting parameters range from socio-demographic characteristics (e.g. gender, age) to affinity and current interests (e.g. fashion, car, finance). Converto’s Targeting-Technology allows us to reach your target group efficiently and thus to generate new customers, reactivate existing customers and achieve a high conversion rate. Through continuous data collection, we create anonymous user profiles, enabling a precise targeting that minimizes waste coverage.

Your goals, our challenge

When booking a Performance Reach campaign, various objectives can be selected: the focus can be any “action” such as order- or lead generation (participation in a competition, newsletter registration, etc.). The optimization algorithms of the Converto central server together with the experienced Converto account management team ensure that you achieve your cost-per-X goals efficiently. If desired, we can integrate your tracking parameters and offer you full transparency regarding the user’s customer journey.

bullseye

Swiss placement and  brand safety guaranteed

Direct Tag Integration (DTI) guarantees the delivery of your display advertisements on high-quality Swiss webpages.

Placements on over 400 Swiss websites are directly linked to Converto’s publisher pool. This direct integration makes it possible to avoid middlemen as well as multiple impressions per user and thus further increases your performance. In addition, we can guarantee an above-average viewability of our placements.

References
& cases

Discover concrete application examples of interest to your business.