Relevance Hub
More Impact through Continuous Measurement
We improve strategies by measuring not only KPIs but also downstream effects. This insight reveals if a campaign is truly relevant to an audience, ensuring sustainable brand building succeeds.
Brand Uplift Study
Brand Uplift Studies utilize surveys to quantify how effectively a campaign drives brand awareness, perception, or purchase intent.
Audience Validation
Audience validation is performed by linking delivery data with household data from the Data Hub, identifying further potential for optimization.
Relevance Score
The Relevance Score uses AI-based evaluation against a set of benchmarks to show how effectively audiences, creatives, and channels worked together within the overall context.
Personalized Dashboards
Dashboards offer clear, custom analytics across all channels, ensuring that progress, impact, and costs remain transparent at all times.