Calanda and Eichhof show how situational targeting creates proximity

Digital campaigns were implemented for Calanda and Eichhof to target consumers based on situation and location.

Calanda used ads that adapted to the viewer's current local weather, while Eichhof relied on humorous, location-based messages in local dialect. These contents captured local nuances, thereby creating proximity to the consumer.

The dynamic targeting ensured precise placement, high relevance, and a measurable impact for the entire campaign.