With Converto’s Live Video Rendering technology, video advertising adapted to individual surfing behavior is possible for the first time.

Converto’s live video rendering technology enables dynamic, personalized video advertising. It tags a user when visiting a website or shop and registers the content or products that a user views.

This content is then automatically located in the product feed of the respective provider. With this information, a video with the viewed contents is dynamically

generated, which is then displayed to the user on a Swiss Publisher website in Converto’s publisher pool.

The advertised products are individually clickable and linked to the respective landing page. Thanks to the personalized approach based on a user’s surfing behavior combined with the fast-growing medium of online video advertising, a high interaction rate can be achieved.

How does Live Video Rendering work?

Live video rendering is the synthesis of different images in real time. The images are put together in such a way that they form a perfect blend of the different elements in high quality. As a rule, a geometric stage is created for the video – or to stick to advertising language: a geometric template. On this “stage,” images are dynamically synthesized in previously defined areas – in real time. At Converto,  product images from the Converto Feed Master Engine are inserted into the video template.

The live video rendering technology calculates so fast that even the lighting conditions of the dynamically inserted images are calculated in real time. This makes the video look realistic and natural. What is more, this happens so quickly that the viewer remains unaware that the video is being generated at the same moment he or she is viewing it.

This technology offers fascinating advertising possibilities: from elaborate video storytelling in native ads to time-sensitive offers being displayed within seconds on video advertising channels.

Live video rendering is the synthesis of different images in real time. The images are put together in such a way that they form a perfect blend of the different elements in high quality. As a rule, a geometric stage is created for the video – or to stick to advertising language: a geometric template. On this “stage,” images are dynamically synthesized in previously defined areas – in real time. At Converto,  product images from the Converto Feed Master Engine are inserted into the video template.

The live video rendering technology calculates so fast that even the lighting conditions of the dynamically inserted images are calculated in real time. This makes the video look realistic and natural. What is more, this happens so quickly that the viewer remains unaware that the video is being generated at the same moment he or she is viewing it.

This technology offers fascinating advertising possibilities: from elaborate video storytelling in native ads to time-sensitive offers being displayed within seconds on video advertising channels.