Converto’s Feed Master Engine makes product-based advertising easier than ever.

Converto’s Feed Master Engine (FME) is the innovative marketing software that makes Feed Based Advertising campaigns possible. Retail and e-commerce companies can use the Feed Master Engine to import product or service feeds – regardless of format or structure. Subsequently, the Feed Master Engine delivers individual products or services with just a few clicks to the directly

connected advertising network or on social media as display or video advertisements. This powerful technology allows you to control the content of your campaigns in real time: within just 4 milliseconds you can reach your target audience with current offers!

Become a Feed Master Advertiser with our three modules

Your data feed will be uploaded to our platform either via URL or as a file. This step also includes a cyclical feed update option: daily, weekly, monthly, etc. Based on the feed, the Converto Feed Master Engine then creates the dynamic ad media with the most current data from the feed. Your ads will always be up-to-date and show the latest prices, messages or promotions. Our algorithms based on Swiss data facilitate smart delivery with intelligent, automated optimizations for dynamic advertisements.

The Feed Master Engine enables advertisers to optimize their campaigns with the following modules:

Feed Editor

The Feed Editor allows you to link your product range to Convertos FME. Via the Converto interface, all feeds can be imported in all formats – from simple Excel file  to live connections to your shop software. In addition, the Feed Master Engine can be directly selected as an export option on various leading feed management platforms. You can advertise your products directly with Feed Based Advertising from Channable, ChannelPilot, GoogleShopping, Lengow and ProductsUp.

Tip: all product information (product name, image, etc.) can also be adapted directly in the feed editor without you having to edit the feed itself!

FBA Campaign

FME’s FBA Campaign module enables advertisers and agencies to control product-based campaigns. These can be adapted in real time at product level: the customer, agency or Converto can manually select one or more products for a live push of a current offer. Automated delivery options range from rotation of the entire product range, to rotation of a specific category, to intelligent delivery of top sellers based on machine learning.

FBA Reporting

Live campaign monitoring and reporting at product level makes the Feed Master Engine unique: not only is each campaign customizable at product level with just a few mouse clicks, but the detailed reporting of the Feed Master Engine also offers unprecedented insights into the performance of individual products. For example, the individual clicks as well as the unique interaction rate of each product or offer can be viewed live. In addition, Converto can integrate your tracking parameters into any ad, providing full transparency concerning the achieved results.

Feed Editor

The Feed Editor allows you to link your product range to Convertos FME. Via the Converto interface, all feeds can be imported in all formats – from simple Excel file  to live connections to your shop software. In addition, the Feed Master Engine can be directly selected as an export option on various leading feed management platforms. You can advertise your products directly with Feed Based Advertising from Channable, ChannelPilot, GoogleShopping, Lengow and ProductsUp.

Tip: all product information (product name, image, etc.) can also be adapted directly in the feed editor without you having to edit the feed itself!

FBA Campaign

FME’s FBA Campaign module enables advertisers and agencies to control product-based campaigns. These can be adapted in real time at product level: the customer, agency or Converto can manually select one or more products for a live push of a current offer. Automated delivery options range from rotation of the entire product range, to rotation of a specific category, to intelligent delivery of top sellers based on machine learning.

FBA Reporting

Live campaign monitoring and reporting at product level makes the Feed Master Engine unique: not only is each campaign customizable at product level with just a few mouse clicks, but the detailed reporting of the Feed Master Engine also offers unprecedented insights into the performance of individual products. For example, the individual clicks as well as the unique interaction rate of each product or offer can be viewed live. In addition, Converto can integrate your tracking parameters into any ad, providing full transparency concerning the achieved results.

feed-Based

Just one banner for thousands of products

The display and video ads are generated dynamically and in real time from personalized smart themes and selected products or services.
The Smart Themes (or intelligent layouts) are perfectly adaptable to your brand design.

Some examples of our dynamic, product-based advertising media from our FBA campaigns

Some examples of our dynamic, product-based advertising media from our FBA campaigns

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