Advertise specific products and offers flexible and according to your target group via display and video in Switzerland.

Advertise specific products and offers flexible and according to your target group via display and video in Switzerland.

Your clients are just a click away

Convertos Feed Master Engine imports the digital product range of an online or offline shop in the form of a feed and uses the product information it contains such as price, colour, size etc. to automatically generate display or video advertisements.

Feed Based Advertising campaigns are a live showcase to your target group: they strenghthen your online presence, generate new traffic and additional orders. The focus lies on winning new customers and reactivating existing ones.

How does a Feed Based Campaign work?

How does a Feed Based Campaign work?

Your products are transferred to our platform

The product information (name, price, image, etc.) from your digital catalogue or online shop is automatically imported into the Converto platform via your feed. Converto’s innovative Feed Master Engine allows the import of any feed, in whatever format or structure it may be.

 

Once the import is complete, the Converto platform will display a mirror image of your shop with the current assortment.

You decide what is being advertised

The products to be advertised can be selected easily on the Converto platform and freely adapted at any time. The available options range from a direct, manually selected push up to intelligent delivery based on machine learning.

 

This makes it possible to adjust the content of your campaign live according to special offers, new products in the shop, seasonal items and the like.

Your products are transferred to our platform

The product information (name, price, image, etc.) from your digital catalogue or online shop is automatically imported into the Converto platform via your feed. Converto’s innovative Feed Master Engine allows the import of any feed, in whatever format or structure it may be.

 

Once the import is complete, the Converto platform will display a mirror image of your shop with the current assortment.

You decide what is being advertised

The advertised products are selected on the Converto platform and can be adapted or changed at any given time. The available options range from direct, manually selected pushes all the way to intelligent delivery based on Machine Learning.

Hence you can successively adapt the content of your campaign according to new special offers, new products in stock or seasonal articles.

 

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1. Your shop as product feed

Productbased advertisement starts with an existing product- or servicecatalogue taken from an online or offline shop. All that is necessary for promotions & campaigns is a product data feed from your shop or catalogue to directly display individual products to potential customers.

A single product element from a feed contains information about price, color, availability etc. Supported feed formats are JSON, XML, FTP, CSV, XLS, TXT and many more.

FBA_Grafik_01_dunkler_Hintergrund
FBA_Grafik_02-korrigiert

2. Converto Feed Technologie

The Converto Feed Technology enables automatic imports and updates of your individual product feeds. In the process your shop is being mirrored constantly which allows continuous adaption of product details and constant optimization of your campaigns according to defined KPIs.

The dynamically generated Smart Themes with space for products as well as CD/CI elements can be created specifically for each defined target group segment. To each customer their own product ad, if you will.

3. Feed based campaigns

Our Smart Theme advertising banners are dynamically filled with products from the CONVERTO Feed Master Engine within milliseconds of being delivered to a website.

The result of feed-based campaign: modern, individually generated campaign subjects per user.

Over 450 Swiss premium publishers are directly connected to the CONVERTO Feed Master Engine. Our customers not only receive dynamic product ads, but also live reports on products, smart themes, traffic statistics and user interactions.

FBA_Grafik_04_Laptop_Publisher
missile

Branding meets performance

Feed Based Advertising display- and video-advertisments are being generated dynamially and combine the advertised product with so-called smart themes. These are designed by Converto to match the individual look and feel of your brand!

FBA_Grafik_01_dunkler_Hintergrund

1. Your shop as product feed

Productbased advertisement starts with an existing product- or servicecatalogue taken from an online or offline shop. All that is necessary for promotions & campaigns is a product data feed from your shop or catalogue to directly display individual products to potential customers.

A single product element from a feed contains information about price, color, availability etc. Supported feed formats are JSON, XML, FTP, CSV, XLS, TXT and many more.

 

 

FBA_Grafik_02-korrigiert

2. Converto Feed Technologie

The Converto Feed Technology enables automatic imports and updates of your individual product feeds. In the process your shop is being mirrored constantly which allows continuous adaption of product details and constant optimization of your campaigns according to defined KPIs.

The dynamically generated Smart Themes with space for products as well as CD/CI elements can be created specifically for each defined target group segment. To each customer their own product ad, if you will.

FBA_Grafik_04_Laptop_Publisher

3. Feed based campaigns

Our Smart Theme advertising banners are dynamically filled with products from the CONVERTO Feed Master Engine within milliseconds of being delivered to a website.

The result of feed-based campaign: modern, individually generated campaign subjects per user.

Over 450 Swiss premium publishers are directly connected to the CONVERTO Feed Master Engine. Our customers not only receive dynamic product ads, but also live reports on products, smart themes, traffic statistics and user interactions.

Advertisment on high-quality Swiss websites

Current products and offers are advertised on directly integrated, high-quality Swiss websites. Thanks to Convertos Direct Tag Integration, they offer 100% brand safety and over 70% viewability.

Unique in advertising: business insights on product basis

Feed Based Advertising offers a reporting function on product basis. This offers valuable insights into the individual performance of each product – a source of information which up until today is completely unique!

Advertisment on Swiss quality websites, social media and Youtube

Current products and offers are advertised on directly integrated, high-quality Swiss websites. Thanks to Convertos Direct Tag Integration, they offer 100% brand safety and over 70% viewability. In addition, social media channels such as Facebook, Instagram and Youtube can be activated.

Business insights on product basis

Feed Based Advertising offers a reporting function on product basis. This offers valuable insights into the individual performance of each product – a source of information which up until today is completely unique!

Feed Based Solutions

converto+FBVideo-RGB

New: Feed Based VIDEO

Your products in real time on video & with the customer

converto+FBDisplay-RGB

Feed Based DISPLAY

Display campaigns for hundreds of products & services

converto+FBVideo-RGB

New: Feed Based VIDEO

Your products in real time on video & with the customer

converto+FBDisplay-RGB

Feed Based DISPLAY

Display campaigns for hundreds of products & services

References
& Cases

Discover concrete application examples that match your area of business.