Advertise specific products and offers flexibly and target-group-oriented with display- and video ads in Switzerland.

Advertise specific products and offers flexibly and target-group-oriented with display- and video ads in Switzerland.

Reach your clients with just one click

Converto’s Feed Master Engine imports the digital product range of an on- or offline shop in the form of a feed and uses the product information contained in it such as price, colour, size etc. to automatically generate display or video advertisements.

Feed Based Advertising campaigns are a live showcase to your target group: they strengthen your online presence, generate new traffic as well as additional orders. They focus on winning new customers and reactivating existing ones.

How does a Feed Based Campaign work?

How does a Feed Based Campaign work?

Your products are transferred to our platform

The product information (name, price, image, etc.) from your digital catalogue or online shop is automatically imported into the Converto platform via your feed. Converto’s innovative Feed Master Engine allows the import of any feed, regardless of format and structure.

 

Once the import is complete, Converto’s platform will display a mirror image of your shop with its current assortment.

You decide what is being advertised

The products to be advertised can now be easily selected and adapted on the at any time. The available options range from a direct, manually selected push to intelligent delivery based on machine learning.

 

This makes it possible to adjust the content of your campaign live according to special offers, new products in the shop, seasonal items, etc.

Your products are transferred to our platform

The product information (name, price, image, etc.) from your digital catalogue or online shop is automatically imported into the Converto platform via your feed. Converto’s innovative Feed Master Engine allows the import of any feed, regardless of format and structure.

 

Once the import is complete, Converto’s platform will display a mirror image of your shop with its current assortment.

You decide what is being advertised

The products to be advertised can now be easily selected and adapted on the at any time. The available options range from a direct, manually selected push to intelligent delivery based on machine learning.

 

This makes it possible to adjust the content of your campaign live according to special offers, new products in the shop, seasonal items, etc.

1. Your shop as a product feed

Product based advertising starts with an existing product- or service catalogue taken from an on- or offline shop. All you need for promotions & campaigns is a product data feed from your shop or catalogue to easily display individual products to potential customers.

A single product element from a feed contains information about price, color, availability etc. Supported feed formats are JSON, XML, FTP, CSV, XLS, TXT and many more.

FBA_Grafik_01_dunkler_Hintergrund
FBA_Grafik_02-korrigiert

2. Converto’s Feed Technology

Converto’s Feed Technology enables automatic imports and updates of your  product feeds. As a result, your shop is mirrored one to one on the Converto platform, which allows for continuous adaption and optimization of your campaigns according to defined KPIs.

The dynamically generated Smart Themes include space for products as well as CD/CI elements, and can be created specifically for each defined target group segment. To each customer their own product ad, if you will.

3. Feed based campaigns

Our Smart Theme advertising banners are dynamically filled with products from the CONVERTO Feed Master Engine within milliseconds of being delivered to a website.

The result of our feed-based campaigns: modern, individually generated ads for every user.

Over 450 Swiss premium publishers are directly connected to Converto’s Feed Master Engine. Our customers do not only profit from dynamic product ads, but also live reports on products, smart themes, traffic statistics and user interactions.

FBA_Grafik_04_Laptop_Publisher
missile

Branding meets performance

Feed Based Advertising display- and video-advertisments are being generated dynamially and combine the advertised product with so-called smart themes. These are designed by Converto to match the individual look and feel of your brand!

FBA_Grafik_01_dunkler_Hintergrund

1. Your shop as product feed

Product based advertising starts with an existing product- or service catalogue taken from an on- or offline shop. All you need for promotions & campaigns is a product data feed from your shop or catalogue to easily display individual products to potential customers.

A single product element from a feed contains information about price, color, availability etc. Supported feed formats are JSON, XML, FTP, CSV, XLS, TXT and many more.

FBA_Grafik_02-korrigiert

2. Converto’s Feed Technology

Converto’s Feed Technology enables automatic imports and updates of your  product feeds. As a result, your shop is mirrored one to one on the Converto platform, which allows for continuous adaption and optimization of your campaigns according to defined KPIs.

The dynamically generated Smart Themes include space for products as well as CD/CI elements, and can be created specifically for each defined target group segment. To each customer their own product ad, if you will.

FBA_Grafik_04_Laptop_Publisher

3. Feed based campaigns

Our Smart Theme advertising banners are dynamically filled with products from the CONVERTO Feed Master Engine within milliseconds of being delivered to a website.

The result of our feed-based campaigns: modern, individually generated ads for every user.

Over 450 Swiss premium publishers are directly connected to Converto’s Feed Master Engine. Our customers do not only profit from dynamic product ads, but also live reports on products, smart themes, traffic statistics and user interactions.

Advertisment on high-quality Swiss websites

Current products and offers are advertised on directly integrated, high-quality Swiss websites. Thanks to Converto’s Direct Tag Integration, they offer 100% brand safety and over 70% viewability.

Unique in advertising: business insights on product basis

Feed Based Advertising offers a reporting function on product basis. This offers valuable insights into the individual performance of each product – a source of information which, up until today, is completely unique!

Advertisment on Swiss quality websites, social media and Youtube

Current products and offers are advertised on directly integrated, high-quality Swiss websites. Thanks to Converto’s Direct Tag Integration, they offer 100% brand safety and over 70% viewability. In addition, social media channels such as Facebook, Instagram and Youtube can be activated.

Business insights on product basis

Feed Based Advertising offers a reporting function on product basis. This offers valuable insights into the individual performance of each product – a source of information which, up until today, is completely unique!

Feed Based Solutions

converto+FBVideo-RGB

New: Feed Based VIDEO

Your products delivered in real time video ads to your customer

converto+FBDisplay-RGB

Feed Based DISPLAY

Display campaigns for hundreds of products & services

converto+FBVideo-RGB

New: Feed Based VIDEO

Your products delivered in real time video ads to your customer

converto+FBDisplay-RGB

Feed Based DISPLAY

Display campaigns for hundreds of products & services

References
& Cases

Discover concrete application examples that match your area of business.