Globus brings its brand world to life through dynamic visuals

As part of a digital awareness campaign, Globus opened the doors not only to its department stores, but also to a diverse and exclusive brand and product world.

The concept: The Globus logo became an animated door, behind which changing product scenes appeared in short sequences – served modularly and precisely tailored to audiences by age, gender, preferences, and purchasing power.

Developed in collaboration with bodin.consulting, the campaign utilized large-format video ads, dynamic display ads, and targeted social media placements.