Bataillard leverages data-driven campaign for brand and sales growth

With an innovative 360-degree campaign, Bataillard aimed to increase brand awareness and sales for the wine brand Senza Parole. The target audience was guided along the entire customer journey in a data-driven and cross-media way.

The campaign, divided into three parts, deployed different strategies depending on the specific goal. To increase brand awareness, ads were served in high-reach environments using situational data. In the activation phase, display advertising and targeted e-mailing were combined, while the third phase focused on conversion with clear CTAs and intelligent retargeting.