Thanks to Direct Tag Integration (DTI),
Converto can guarantee attractive placements,
high-quality traffic and a secure advertising environment.

Thanks to Direct Tag Integration (DTI),
Converto can guarantee attractive placements,
high-quality traffic and a secure advertising environment.

No more detours: through our advertising pool straight to attractive advertising placements.

Direct Tag Integration (DTI) refers to the technologically direct connection of Swiss websites, portals and apps to Converto’s advertising platforms. This means that publishers working with Converto integrate the Converto AdTag directly into the code of their site or ad server. Furthermore, Converto’s technology checks whether the generated traffic actually comes from the registered URL. Advertisements thus reach the delivery page directly – without any middlemen. Therefore, Direct Tag Integration offers transparency, attractive

advertising placements, and a 100% secure environment for your advertisements.
Despite the high maintenance costs of a directly connected publisher pool – a result of each placement on each website having to be integrated individually into Converto’s system – Converto relies on DTI to guarantee high-quality traffic and brand safety, as well as above-average viewability of our advertising campaigns.

Over 400 Swiss pages and placements are already connected to Converto’s growing publisher pool. Interested in joining Converto’s publisher pool? Get your own direct tag!

Direct Tag Integration (DTI) refers to the technologically direct connection of Swiss websites, portals and apps to Converto’s advertising platforms. This means that publishers working with Converto integrate the Converto AdTag directly into the code of their site or ad server. Furthermore, Converto’s technology checks whether the generated traffic actually comes from the registered URL. Advertisements thus reach the delivery page directly – without any middlemen. Therefore, Direct Tag Integration offers transparency, attractive advertising placements, and a 100% secure environment for your advertisements. Despite the high maintenance costs of a directly connected publisher pool – a result of each placement on each website having to be integrated individually into Converto’s system – Converto relies on DTI to guarantee high-quality traffic and brand safety, as well as above-average viewability of our advertising campaigns.

Over 400 Swiss pages and placements are already connected to Converto’s growing publisher pool. Interested in joining Converto’s publisher pool? Get your own direct tag!

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Comparison of a traditional delivery model with Converto’s DTI delivery:

For performance marketing campaigns in Switzerland, advertising placements are usually booked on international sites with Swiss traffic (also known as cross-border or IP traffic). This traffic source is significantly cheaper but achieves less visibility for your campaign.

Thanks to DTI, Converto can do without this international reach and works exclusively with Swiss websites, portals and apps. The increased measure of control DTI offers leads to higher performance, higher visibility and a high quality environment for your advertising campaigns.

An overview of our publishers