Converto is a Swiss marketing company specializing in digital marketing campaigns. At Converto, we firmly believe that the future success of marketing can only be achieved by fully personalizing the customer experience and optimizing the relevance of the content for each user in real time.
Digital advertising is a critical marketing channel for most online and offline businesses. In addition, most content on the internet is available free of charge, mainly because of advertising revenue.
However, due to aggressive formats with non-relevant content, customers do not always have a positive perception of online advertising. In order to ensure a sustainable future for the internet, it is essential to develop methods for an intelligent and targeted customer approach. This requires advertising formats and marketing products that communicate with each other, as well as ones that make online advertising an interesting and enjoyable experience for the user. With this vision in mind, we develop online marketing solutions that generate added value for the market while being easy to understand and use.
Converto was founded by Matteo Schuerch, one of the leading experts in the Swiss performance marketing landscape. He was born and raised in Italian-speaking Switzerland (Ticino), where he studied both music (piano) and economics. In 2010, he completed his Master of Science in Management at the London Business School (England).
After working as a strategy consultant at Solon Management Consulting in Germany and as the person in charge of southern Switzerland at Booking.com, he became managing director of the leading performance marketing network affilinet in 2012. As CEO, he successfully initiated the Swiss activities of affilinet and helped the company to market leadership.
CONVERTO is a service partner of the Swiss Mail Order Association (VSV). This association of over 200 online mail order companies aims to make the online mail order business in Switzerland fair and trustworthy for consumers, and offers a platform for exchange among the various sectors involved in the online mail order business. VSV members carry the “Swiss Online Guarantee” seal of quality.
CONVERTO is a member of NetComm Suisse, an association that represents the interests of e-commerce companies and companies offering e-commerce-related services. NetComm Suisse contributes to the distribution of knowledge about e-commerce and aims to promote and strengthen the Swiss e-commerce industry.