Hit the bull’s eye with Swiss data targeting: deliver your advertisements to your ideal audience.

Hit the bull’s eye with Swiss data targeting: deliver your advertisements to your ideal audience.

Direct Tag Integration (DTI) refers to the direct technical connection of Swiss websites, portals and apps to Convertos advertising platforms. This means that publishers who work with Converto integrate Converto AdTag directly into the code of their site or ad server. Converto technology also checks whether the generated traffic actually comes from the registered URL. Advertisements thus reach the delivery page directly – without any middlemen. Direct tag integration therefore offers transparency, attractive

Advertising space, and a 100% secure environment for your advertisements.
Despite the high maintenance costs of a directly connected publisher pool – each placement on each website must be individually integrated into the Converto system – hence Converto relies on DTI to guarantee the quality and brand safety, as well as above average viewability of your advertising campaigns. Over 400 Swiss pages and placements are already connected to Convertos’ growing publisher pool. Get your own Direct Tag!

How does Converto create a target porfile?

Converto collects and analyzes its own data in order to guarantee targeting of the highest quality. To create a profile, different touch points are collected and evaluated: login data, campaign interactions, website visits, etc.

Only when the accuracy of a profile is statistically high does the Converto targeting technology activate the information for the purpose of targeting. The Converto Direct Tag Integration (DTI) publisher pool enables an analysis of the user’s customer journey and a high precision of the anonymous profiles.

TouchPoint Targeting Grafik
bullseye

The standard targeting options available for the Swiss market are:

 

  • Gender
  • Age: 18-25, 26-35, 36-45, 45+
  • Language: DE, FR, IT, EN
  • Region
  • Device
  • Browser
  • Affinity and interests: Architecture, cars, fashion, sport, finance, B2B, travel, e-commerce, pleasure & food, tech, lifestyle, beauty, dating, gaming, and many more.

The Converto team is happy to discuss custom targeting options with you. We are constantly expanding our targeting parameters.
Contact us to define the best targeting options for your ideal customer profile.