Adaptive Content Video (ACV) is a unique advertisment solution which combines effective video advertising with user-based surfing behaviours. The result is personalized, high-performance video advertising.

Adaptive Content Video (ACV) is a unique advertisment solution which combines effective video advertising with user-based surfing behaviours. The result is personalized, high-performance video advertising.

Adress customers automatically with personalized content

All you need is a product feed of your digital product range, the rest is done by Converto’s technology. Converto algorithms understand which content on your website is relevant for a single user. With this information, a customized video is  generated and that addresses the user individually.

Adress customers automatically with personalized content

All you need is a product feed of your digital product range, the rest is done by Converto’s technology. Converto algorithms understand which content on your website is relevant for a single user. With this information, a customized video is  generated and that addresses the user individually.

How does an Adaptive Content Video campaign work?

Import of products

Customized videos for every user through Converto’s Live Rendering Technology

Similar to  Feed Based Advertising campaigns, product information such as image, name, price, etc. is automatically imported into Converto’s platform from your digital catalog or online store via a product feed. Thanks to Converto’s innovative Feed Master Engine, all feeds can be imported, regardless of format and structure. This information is then used to generate dynamic, behavior-based video ads.

As soon as a Swiss user has visited your online shop or website, he is tagged and the viewed content is registered. If the user leaves the shop without buying anything, the most viewed content will be located in your product feed. Converto’s Live Video Rendering Technology now automatically generates a personalized video with the viewed content. The products or services in the video are individually clickable and linked to the respective landing page. Increase your conversion rate with product-based, dynamic video ads of the latest kind!

Import of products

Similar to  Feed Based Advertising campaigns, product information such as image, name, price, etc. is automatically imported into Converto’s platform from your digital catalog or online store via a product feed. Thanks to Converto’s innovative Feed Master Engine, all feeds can be imported, regardless of format and structure. This information is then used to generate dynamic, behavior-based video ads.

Customized videos for every user through Convertos Live Rendering Technology

As soon as a Swiss user has visited your online shop or website, he is tagged and the viewed content is registered. If the user leaves the shop without buying anything, the most viewed content will be located in your product feed. Converto’s Live Video Rendering Technology now automatically generates a personalized video with the viewed content. The products or services in the video are individually clickable and linked to the respective landing page. Increase your conversion rate with product-based, dynamic video ads of the latest kind!

Increase brand awareness in a safe environment

The look and feel of your video ad is fully compliant with your branding guidelines. The video is displayed either as an in-stream or 0ut-stream video on one of over 400 directly integrated Swiss pages.

Through Converto’s direct connection to high-quality Swiss websites, we can guarantee a 100% brand-safe environment. Your brand gains awareness from the right customers in the right environment.

References
& Cases

Discover concrete application examples of interest to your business.